When Dr. Sofia Bell approached us to shape the identity of Bell Sanctum, her luxury wellness retreat in Brisbane, we knew the brand needed to reflect more than just aesthetics—it needed to embody a feeling. A sanctuary of healing. A destination of depth. A space where stillness meets sophistication.
Bell Sanctum was preparing to open its doors but lacked a refined brand identity that captured the essence of its experience. The vision was clear—an ultra-premium retreat for high-net-worth individuals seeking deep renewal—but the visuals didn’t yet match the emotional impact.
We designed a complete brand board rooted in serenity, exclusivity, and trust. From a custom logomark to a soothing yet elevated color palette, every element was crafted to reflect Bell Sanctum’s purpose: holistic wellness with a luxurious touch. Typography, textures, iconography, and image direction were unified to evoke calm and credibility at first glance.
“Spotlight Luxe didn’t just create a brand—they translated the energy and spirit of our retreat into visuals that feel timeless and grounding.”
— Dr. Sofia Bell, Founder
☆ A cohesive visual identity that balances soulful calm with premium design
☆ Brand assets ready for digital, print, and spatial use
☆ A brand that now resonates globally with a discerning wellness audience
The Bell Sanctum brand was not only born—it was anchored, ready to invite guests into a space where luxury meets introspection.
